Why SMIL for Digital Signage?

What is Digital Signage?

The digital signage industry replaces analog billboard and sign with digital screens and projectors. Digital signage techniques are used for advertising, information, sales, and entertainment.

What is SMIL?

The XML derivate Synchronized Multimedia Integration Language is a markup language for creating interactive multimedia presentations. It has special features to organize and synchronize content pieces. SMIL is perfectly suited for digital signage cases and makes it possible to mix products from different vendors.

What advantages has SMIL for Digital Signage?

SMIL is an investment safe industrial standard from the W3-Consortium. Everyone can use SMIL to create applications without paying license fees. Digital signage companies are no more forced to reinvent the wheel. They can use solid field proven and powerful concepts which covers nearly every use case.